33 Tangents – Episode #29 – Publishing Analytics with Todd Schauman of The Christian Science Monitor

Making the Case for Investing in Publishing Analytics

This week Jim was in Boston and paid a visit to The Christian Science Monitor, one of 33 Sticks’ clients. As part of the visit he and Jason were able to get time with Todd Schauman to record a podcast episode. Todd is the Director of Marketing and Analytics for the Christian Science Monitor and has a great deal of experience working in the publishing industry. One of the things that Jim and Jenn talked about on a previous episode was that there are many tried and true best practices when it comes to ecommerce analytics but not with publishing. We ask Todd his thoughts on why. With the cost of implementing, maintaining, and running an analytics practice, how does Todd make the case to his management? What are some unique options that are available to non-profit publishing organizations?

WHAT YOU’LL HEAR…

[icon name=”volume-up” class=”” unprefixed_class=””] 3:00 Who is Todd Schauman and how does The Monitor leverage analytics?

[icon name=”volume-up” class=”” unprefixed_class=””] 8:20 What it means for The Monitor to go digital.

[icon name=”volume-up” class=”” unprefixed_class=””] 10:43 Todd discusses major changes that have happened in the publishing industry over the last 6 years.

[icon name=”volume-up” class=”” unprefixed_class=””] 14:40 Using analytics, technology, machine learning, etc. to clear out some of the overwhelming online news noise.

[icon name=”volume-up” class=”” unprefixed_class=””] 16:55 Key analytics metrics used in the publishing industry.

[icon name=”volume-up” class=”” unprefixed_class=””] 22:00 Todd talks about leveraging local universities to drive data science insights at The Monitor.

[icon name=”volume-up” class=”” unprefixed_class=””] 36:00 How do you make the argument to management to make a proper investment in analytics?

[icon name=”volume-up” class=”” unprefixed_class=””] 42:30 Todd’s vision for the future of data, testing, and publishing.

THANK YOU

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