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HELP!?! I just took a new job, inherited an analytics implementation, what do I do?
You’ve just started a new job as the Analytics/Insights manager or perhaps just took a new VP of Marketing role, you’re coming into a position where an analytics solution was previously designed and implemented. What are the critical first steps that you take now that you own it? This week, Jim, Jon, and Jason sit down to discuss what they see as the important items to tackle first along with the common missteps with this kind of scenario.
WHAT YOU’LL LEARN…
[icon name=”info-circle” class=”” unprefixed_class=””] The #1 BIGGEST mistake new analytics owners make day 1, actually we’ve seen the seeds planted for this mistake pre-day 1 but that’s a different podcast, is the new owner’s unquenchable desire to burn everything down and rebuild from scratch.
[icon name=”info-circle” class=”” unprefixed_class=””] What should a new analytics owner do day 1? The first thing any new owner should do is complete an in-depth assessment. What do I have? What is lacking? What teams are supporting me? From there, set proper expectations. What do you hope to accomplish during the next 60-90-120 days? And finally, COMMUNICATE. You are a business owner, you have internal customers. Talk to them. Early and often.
Interview everyone and everybody. The more you know…
[icon name=”info-circle” class=”” unprefixed_class=””] More keys to day 1 success. Be inclusive, not exclusive. It’s fine to take strong ownership of your new role but you depend on others to be successful, be careful not to burn bridges while you are claiming your new territory.
[icon name=”info-circle” class=”” unprefixed_class=””] SaaS implementations are never perfect, stop making excuses that you can’t do your job because the data “isn’t perfect.”
[icon name=”info-circle” class=”” unprefixed_class=””] Respect history. Don’t dismiss your predecessor until you truly understand their challenges (technical, political, etc.)
[icon name=”fire” class=”” unprefixed_class=””][icon name=”info-circle” class=”” unprefixed_class=””]- Jason believes that burning down history has led to a lack of innovation in the digital analytics industry. @ him
[icon name=”info-circle” class=”” unprefixed_class=””] A great analytics implementor is an amazing listener!
[icon name=”info-circle” class=”” unprefixed_class=””] Know what you know AND what you don’t know. Don’t just replicate what you did at your previous company, every business is different. Customize your approach.
IN THIS EPISODE WE MENTIONED…
Jason’s pour-over coffee system
[icon name=”external-link” class=”” unprefixed_class=””] Jason’s friend Paul, Head of Marketing, at Cropster – a company that develops software tools to help coffee roasters, labs, traders and producers create and exchange high profile coffee.
THANK YOU
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Hi Jason,
Insightful episode. In my prior role where I was thrust into an implementation role, I get it.
One of the key takeaways from my own experience was that depending on the brand the implementations were different. It is where communication failed, and critical points were told to me after the fact. The practical knowledge was never communicated correctly either.
I do agree with the statement listening and interacting, more than executing. For me, because of the politics I got to know the project managers and project leaders. No one on my team even took the time to show me how to put in tickets into Jira for the developers. Then just talking the developers I learned the terminology they used so when there was an issue I was able to communicate back to them.
If I retook that type of role, this is my first question what is the current state of the implementation, and what is the ideal state that everyone involved wants. Having that understanding would help start the conversation.
Neil