Having more data available is always good and you can never have enough, right? What could go wrong with having many sources of data? This week Jim, Jason, and Jon tackle the paradox of having too much data and what leads to it. Often times we see organizations that are struggling to understand exactly what to track, so they become stuck in a cycle of implementing one tool after another thinking the technology itself will solve the problem. Without investing in the right people, they end up with a situation where there is too much information and no one to make any sense of it.
Download the Podcast: https://thirtythreetangents.podbean.com/e/33-tangents-episode-15-keeping-things-simple-and-the-paradox-of-more-data/
Listen on TuneIn: https://tunein.com/podcasts/Technology-Podcasts/33-Tangents-p1129251/?topicId=122002449
Subscribe on iTunes: https://itunes.apple.com/us/podcast/33-tangents/id1384329330
Stuff We Mentioned
Holland America VP Digital Marketing Jarvis Bowers: Jarvis Bowers, VP of digital marketing for Holland America Lines cruises, stops by the Marketing Garage to talk about what building a great digital customer experience means for his brand, and the marketing technology they use to create those experiences.
Marketing Technology Landscape Supergraphic (2017): Martech 5000
