TV Ads Are About to Get Personal With New Targeting Tools
Using data from cable set-top boxes that track TV viewing, credit cards and other sources, #media companies including Comcast Corp.’s NBCUniversal, Time Warner Inc.’s Turner and Viacom Inc. are trying to compete with Web giants like Google Inc. and Facebook Inc. and help marketers target their messages to the right audience.
ForeSee Dramatically Expands Its VOC Platform with Feedback and Sentiment Analytics
ForeSee today announced two new products for the ForeSee VOC Platform. ForeSee Feedback and Sentiment Analytics offers #marketing and analytical leaders more autonomy and control in gathering and understanding their VOC data, accelerating increased insight into the customer experience.
Adobe Analytic: “Launch in Workspace” Button in Reports & Analytics [YouTube]
Most reports in Reports & Analytics now include a “Launch in Workspace” button to allow you to reproduce the current view in Analysis Workspace for further customization. Learn more in this YouTube tutorial from Ben Gaines, Product Manager at Adobe.
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